HURST & CO. / INDEPENDENT WATCHMAKINGTwo ways to wear it. Both included.
The Sebring.
The Sebring collection
Sebring
Black dial · Shown on steel bracelet
Steel bracelet + leather racing strap included
Discover
The Sebring collection
Sebring Classic
Silver dial · Shown on steel bracelet
Steel bracelet + leather racing strap included
Discover
The Sebring collection
Sebring
Black dial · Shown on leather racing strap
Steel bracelet + leather racing strap included
Discover
The Sebring collection
Sebring Heritage
Silver dial · Shown on leather racing strap
Steel bracelet + leather racing strap included
DiscoverEVERY WATCH. THE COMPLETE KIT.
Steel and leather.
Ready to interchange.
Every watch includes a steel bracelet and a leather racing strap, both fitted with quick-release spring bars for easy interchangeability.
Your timepiece.
Your watch, presented in its display box with the card.
Both wearing options.
Steel bracelet and leather racing strap. Quick-release spring bars on both.
Ready to travel.
A travel pouch completes the kit.
FIRST 10 PURCHASES
A custom strap from Zenio Watch Straps.
The first 10 watch purchases receive an additional custom strap from our partner, Zenio Watch Straps.
THE SEBRING / YOUR EXPRESSION
Make it
your time.
A silver dial. Black leather. A flash of racing red. The Heritage, in your element.
Discover the Heritage
From the paddock
Official Timepiece
of Kingpin Racing.
Hurst & Co. is the official timepiece of Kingpin Racing. Team members can explore their private watch collection through the Team Portal.
Our motorsport connection
Official timepiece of the
Porsche Sprint Challenge.
The Raceborn story connects Hurst & Co. to the Porsche Sprint Challenge and carries through the Sebring collection.
Read our storyAfter hours
A different
kind of light.
Explore the details that come into focus when the light fades.
Discover the Sebring
Private commissions
One of one.
Personally yours.
Individual watch designs, developed through a personal relationship.
Explore private commissions
Our partner & strap provider
The finishing
touch.
A personal connection, down to the strap. Zenio is Hurst & Co.’s partner and strap provider, bringing a considered approach to the details you feel every day.
Discover Zenio ↗Limited collector lifestyle
Beyond the wrist.
A small collection of Hurst & Co. apparel and accessories for the days between the races.
Discover the collection